adidas has unveiled an exciting multi-year partnership with Bulgarian tennis star Grigor Dimitrov, marking another major milestone for the globally recognized sportswear giant. Dimitrov, the highest-ranked Bulgarian player in history, now joins an elite roster of athletes partnered with adidas, including tennis stars Alexander Zverev, Stefanos Tsitsipas, Jessica Pegula, and Elina Svitolina, alongside legends from other sports such as Lionel Messi, Aitana Bonmatí, and Jude Bellingham.
The partnership will focus on providing Dimitrov with cutting-edge performance footwear tailored to the rigorous demands of modern tennis. Dimitrov will showcase the newly launched Adizero Ubersonic 5, a shoe engineered for reactive speed and agility, ensuring peak performance on the court throughout the 2025 season.
Expressing his enthusiasm, Dimitrov said, “I am excited to be a part of the adidas family and join such an impressive line-up of athletes. In every meeting with the team, I could feel the passion for tennis and the ambition to create the best for the sport and those who play it. It gives confidence like no other to have a team like adidas on your side – giving the ultimate sideline support. I am looking forward to all the great things we will achieve together in the coming years.”
adidas is equally thrilled about the collaboration. Kerryn Foster, GM Specialist Sports at adidas, emphasized Dimitrov’s inspiring style of play and unwavering resilience on the court. Foster remarked, “Grigor is world-class, and the way he plays, with freedom and commitment, is such an inspiration. We believe that together we can unlock the possibilities for the next generation by uniting Grigor’s resilience under pressure with the very best speed footwear and player support available by the adidas team. We’re excited to be there for every point he makes over the next few years.”
The partnership signifies adidas’ continued commitment to pushing the boundaries of innovation in sports footwear. Dimitrov will work closely with the brand to ensure his on-court performance is supported by top-tier design and functionality. Known for his versatility and fluid movement, Dimitrov’s game will benefit from the Adizero Ubersonic 5’s precision engineering, which promotes speed and agility, helping him dominate every point, whether at the baseline or the net.
With Dimitrov preparing to take center stage in Australia in January, this collaboration is poised to deliver a new chapter of success for both the athlete and adidas. Together, they aim to inspire the next generation of tennis players and elevate the sport to new heights.
