Elon Musk, the visionary CEO of Tesla, is making yet another bold move in expanding his empire. After revolutionizing the electric car industry, Musk is now setting his sights on the world of professional motocross. Tesla is preparing to enter the bike manufacturing business, and to kick off this new venture, Musk is reportedly set to sign a multi-million-dollar deal with famed motocross athlete Ken Roczen. The deal, which is slated to be finalized by the end of 2025, will see Roczen join Tesla Motors at the beginning of the 2026 motocross season, making him the face of Tesla’s new motorcycle division.
This ambitious plan signifies Tesla’s move beyond electric cars and into new territory. The company has long been associated with innovation, but now, Musk aims to take the world of extreme sports by storm. Tesla’s motorcycle division will bring the same cutting-edge technology and electric powertrains that Tesla cars are known for, but applied to motocross bikes. With Roczen on board, the company plans to create high-performance electric motorcycles that could disrupt the motocross world in a similar way Tesla’s electric cars have impacted the automotive industry.
Ken Roczen, one of the most successful and recognized names in Supercross, will be crucial to this transition. Known for his skills and accomplishments in motocross, Roczen has been a fan favorite for years, with a career that includes multiple wins in the AMA Supercross Championship and Motocross events. His move to Tesla will mark a significant change in his career, as he will be riding for a manufacturer not traditionally involved in motocross.
Details of the deal suggest that the agreement between Roczen and Tesla is a multi-year, multi-million-dollar contract that includes incentives for performance, endorsements, and exclusive rights to use Tesla’s branding and technology in his career. As part of the contract, Roczen will ride for Tesla’s new electric motorcycle division, helping develop and test their bikes in real-world competitive environments. This partnership will also likely involve the launch of a high-profile marketing campaign, with Roczen as the central figure promoting Tesla’s entry into the sport.
“I am very excited to begin a new relationship with Tesla and the team,” Roczen said in a news release. His enthusiasm reflects his optimism about the partnership, and it’s clear that he’s eager to play a significant role in the evolution of electric motocross bikes. Tesla’s involvement in Supercross could introduce a fresh dynamic into the sport, with their advanced technology offering a more eco-friendly alternative to traditional gas-powered bikes.
For Supercross and Ken Roczen, this deal marks a huge shift. Tesla’s involvement will introduce new electric technology into a sport that has long been dominated by gas-powered bikes. It could also signal a larger change for the entire sport, as the push for sustainability grows. Electric bikes have been slowly gaining traction, but with a big player like Tesla backing it, electric motocross could become the new standard, changing the dynamics of competition and the future of racing.
Roczen’s role in this transition is more than just riding for Tesla—it will involve him playing a critical part in the development of electric motocross bikes that could change the future of the sport. For Roczen, this deal could be both a career revitalization and an opportunity to pioneer a new era in motocross racing. As Tesla brings its innovation into the sport, Supercross could be on the brink of its most transformative phase yet.
